Since online shoppers are now overwhelmed, it becomes increasingly important to make shopping as effortless and seamless as possible. When customers encounter a frustrating or confusing shopping process, they may abandon their carts completely, and leave a negative feedback that will persuade other potential buyers to steer clear of your store.
From poor quality calls-to-actions to faulty images of your products, these design mistakes can have serious consequences for your sales. Fortunately, the majority of them can be avoided with a little careful planning.
Using Low-Quality Images
There is no one who wants a product that isn’t presented in the best possible light. This is why it’s vital to use high-quality pictures on your ecommerce site. Low-quality images will not only deter customers, but also damage the reputation of your brand.
Not offering a Guest Check-out Option
Another common error is not providing the option of a guest checkout. This can discourage prospective customers from purchasing on your website. Many customers are hesitant to sign up for an account with any new website, especially if it requires them to provide personal information, such as their email address. You should allow visitors to sign up using their social media accounts instead to make the process easier. This will minimize the privacy concerns of visitors.
Another major e-commerce error is a messy and disorganized menu structure. It is crucial to figure out how each page will look on your site so that navigation is intuitive and convenient. Make sure that each page is organized in accordance with the type of content it contains and makes it easy for your customers to find what they are looking for.